DELL GAMING | SUPERPOWER YOUR GAMES
To launch a new Dell gaming laptop, we teamed up with, Marvel, and a kid named Peter Parker. It was a full 360 campaign complete with the largest video game in NYC - an interactive gaming billboard in Times Square where people raced to the top of a skyscraper as Spider-Man.
ROLE: ART DIRECTION, GAME DESIGN AND DEVELOPMENT
UX SCREEN LAYOUT:
